10 billion GPS market competition disorder SEG infringement suit against car dealer

Brief content: industry experts said the current global distribution of GPS industry at a crucial stage of intellectual property rights of intellectual property rights protection, is directly related to the survival of Chinese car navigation industry. Hong Jun said that the launching of patent rights protection SEG aims in establishing effective intellectual property protection system, based on industry-wide patent order to promote the sharing of the final order of competition in whole industries.

Although China's car navigation market has entered the blowout of 2009, more than 5 billion market, expected to reach 10 billion this year, but more than 300 brands and a number of cottage industries in this market sub-eat, and most companies are simply relying on land sales Hardware price war, making the market has become "the Red Sea." Lack of independent core technology, the lack of industry standards, intellectual property protection in place, and emphasized "the concept of" light service, and many other issues plaguing the market healthy and orderly development. Among them, arising from the patent infringement of intellectual property disputes occur frequently are typical.

Recently, SEG navigation on the grounds of alleged patent infringement, the Guangzhou Automobile Toyota to court. Industry experts said the current global distribution of GPS industry at a crucial stage of intellectual property rights of intellectual property rights protection, is directly related to the survival of Chinese car navigation industry.

SEG navigation starts Patent Rights

August 23, Shenzhen SEG Navigation Technology Co., Ltd. in Shenzhen, announced that Toyota has been on the G-BOOK "smart Fujia" alleged patent infringement issues, the Guangzhou Automobile Co., Ltd. sued Toyota, Guangzhou Automobile Toyota aspects required to immediately stop infringing behavior, and to SEG navigation Peifu total economic loss and related costs 2.4 million yuan. It is reported that Shenzhen Intermediate People's Court recently accepted the case.

Deputy General Manager Hong Jun disclosure SEG navigation, Guangzhou Automobile Toyota in 2009, large-scale promotion in the Chinese market G-BOOK system, now installed on the domestic market G-BOOK system wide gas vehicles, including Toyota's multiple models. The G-BOOK system allegedly held in violation of the SEG navigation, "an interactive navigation and car travel security system" patent (Patent No. ZL200610157027.7).

Hong Jun said, SEG initiated patent rights protection aims at establishing effective intellectual property protection system, based on industry-wide patent order to promote sharing, ultimately, in whole Chanye the competition order. "Under such a framework, we are willing to share with any who hold the patents Women." GPS technology in China Ying Yong Hui Zhang Chang Chi Association, the sea also expressed the hope Guonei car navigation companies to increase self-Chuangxin efforts through the establishment of " patent pool ", etc., the patent pool strategy, strengthen the core interests of its own efforts in protecting intellectual property rights, norms and Tuidongguochan development of car navigation industry's Jian Kang.

According to Hong Jun introduction, SEG navigation as early as 1994 began a satellite positioning and Telem atics --- car online services, development and application of T elem atics is the pioneer and leader in the country now has more than 50 million users, is currently the largest users in the network G PS network service operators. As of June 2010, SEG has made navigation accumulated 70 patents, including 11 invention patents, patent applications have been received 223.

Car navigation market to "pre-loaded" Breakthrough

Data show that in 2009 the industrial electronics market is the fastest growing car GPS, its sales have reached 50 billion, annual sales growth of more than 50%. China Association for Global Positioning System technology research report published in 2010, annual sales volume of China's car navigation systems will reach 100 million units, to maintain capacity of 500 million units in 2010 on the car navigation market is expected to more than 10 billion yuan. A Japanese research institute is making remarks that in 2015 China sales of GPS products will reach 10 million units.

However, the fast-growing market also hidden dangers. In the interest of space and huge market potential in the face of many brands, on behalf of the factory, store, size of the dealers have joined the GPS camp, making GPS industry quite a mixed bag, the lack of standards and lack of respect for intellectual property.

"The industry has now become the Red Sea, competition disorder. Now we have to go on the market after the installation (after buying the car owners to install their own GPS), never get out alive. SEG navigation as an industry leader, only 8% profit margin. Must patents in order to build competitive advantage. "Hong Jun told reporters.

Hong Jun said that China Breakthrough in the direction of GPS manufacturers have two, one is expanding to industrial customers, "transportation, logistics and other industries accounted for 40% of the market; the other is from the after-loading to muzzle-loading (vehicle factory when installed GPS). It is understood that the current domestic market prior to loading only 10% share, while Europe and the United States is 60% mature. the future of China will come to this stage. "This is for all the GPS manufacturers are incremental market potential. "